Customer Satisfaction Survey: What Methods To Use?

How to gather customer satisfaction data? What methods are there? What ITIL says? What methods will work for you?

USA Today has come out with a new survey - apparently, three out of every four people make up 75% of the population.
David Letterman
 
In my last post I spoke about Customer Satisfaction. OK, but how to gather data? How to interview customers? How to get the best results in surveys

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